Amazon Briefing: Confusion over 2024 strategy leaves 1P brands in a bind
January 11, 2024
Sections
Explore
Digiday Media
Shein’s purported acquisition of Everlane isn’t its first attempt to boost its brand credibility. In recent years, it struck a partnership with Forever 21, acquired the U.K. brand Missguided and launched a third-party marketplace. But it's still unclear how all of these efforts will live together.
Read More
