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Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Member Exclusive

DTC Briefing: Nike’s recent challenges can’t be entirely blamed on DTC

July 02, 2024

Member Exclusive

DTC Briefing: Looking for a creative outlet, more founders are turning to Substack

June 25, 2024

The modern brand's guide to doing more with less

‘Everybody’s doing their best with what we can’: How consumer startups are adjusting to a new VC landscape

June 21, 2024

Member Exclusive

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

June 18, 2024

Store of the Future

Boot Barn is opening one store a week to cement itself as a national lifestyle brand

June 10, 2024

New Economic Realities

Foxtrot co-founder Mike LaVitola is plotting the store’s comeback: ‘I just couldn’t sit on the sidelines’

June 05, 2024

Member Exclusive

DTC Briefing: Brands adjust to conflicting consumer signals heading into summer

June 04, 2024

Member Exclusive

DTC Briefing: Startups are pursuing a mix of credit and equity amid fractures in funding

May 28, 2024

Member Exclusive

DTC Briefing: Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier

May 21, 2024

New Economic Realities

What to know about Foxtrot’s potential comeback

May 17, 2024

Member Exclusive

DTC Briefing: Startups risk being hung out to dry as key business partners hit funding challenges

May 14, 2024

Digital Marketing Redux

How Béis looks to bring ‘personality’ to its events

May 09, 2024

New DTC toolkit

Stanley is becoming an accessories brand

May 01, 2024

Member Exclusive

DTC Briefing: What’s driving recent private equity challenges in consumer

April 30, 2024

New Economic Realities

What went wrong at Foxtrot

April 23, 2024

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Top Story

Digital Marketing Redux

In 2026, AI talk at retail events shifts to proving real results, defining a true strategy

At this year's Shoptalk Spring, it wasn't enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.

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