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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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DTC Briefing: Startups risk being hung out to dry as key business partners hit funding challenges

May 14, 2024
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Digital Marketing Redux

How Béis looks to bring ‘personality’ to its events

May 09, 2024
New DTC toolkit

Stanley is becoming an accessories brand

May 01, 2024
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DTC Briefing: What’s driving recent private equity challenges in consumer

April 30, 2024
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What went wrong at Foxtrot

April 23, 2024
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DTC Briefing: Express’s bankruptcy ensnares Bonobos

April 23, 2024
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DTC Briefing: Why more brands are pursuing an Assignment for the Benefit of Creditors

April 16, 2024
New DTC toolkit

How Tecovas approaches events, from music festivals to professional bull riding

April 12, 2024
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DTC Briefing: Why some marketers worry that Meta is ‘broken’

April 02, 2024
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DTC Briefing: Why startups are getting more precious with wholesale expansion

March 26, 2024
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Celebrity-funded Super Coffee sought fresh cash last year that would cut its valuation in half

March 26, 2024
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DTC Briefing: How to bring in a new CEO as a founder-led brand

March 19, 2024
The Future of Brand Marketing

Solo Stove ignites the age-old brand versus performance marketing debate

March 15, 2024
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DTC Briefing: Aggregators are undergoing a correction as issues around debt come to a head

March 12, 2024
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Win Brands Group had its third round of layoffs in 12 months

March 06, 2024
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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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