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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Member Exclusive

DTC Briefing: Why more brands are pursuing an Assignment for the Benefit of Creditors

April 16, 2024
New DTC toolkit

How Tecovas approaches events, from music festivals to professional bull riding

April 12, 2024
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Member Exclusive

DTC Briefing: Why some marketers worry that Meta is ‘broken’

April 02, 2024
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Member Exclusive

DTC Briefing: Why startups are getting more precious with wholesale expansion

March 26, 2024
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New Economic Realities

Celebrity-funded Super Coffee sought fresh cash last year that would cut its valuation in half

March 26, 2024
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Member Exclusive

DTC Briefing: How to bring in a new CEO as a founder-led brand

March 19, 2024
The Future of Brand Marketing

Solo Stove ignites the age-old brand versus performance marketing debate

March 15, 2024
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Member Exclusive

DTC Briefing: Aggregators are undergoing a correction as issues around debt come to a head

March 12, 2024
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New Economic Realities

Win Brands Group had its third round of layoffs in 12 months

March 06, 2024
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Member Exclusive

DTC Briefing: Why churn rate isn’t always a good indicator of retention

February 27, 2024
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Member Exclusive

DTC Briefing: Why brands are rethinking their C-suite expansions

February 20, 2024
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New DTC toolkit

Bobbie launches supplements as it expands beyond baby formula

February 19, 2024
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Member Exclusive

DTC Briefing: Buyers of digitally-native brands sound off on what they think the M&A market will look like in 2024

February 13, 2024
New Economic Realities

Amazon aggregator Forum Brands acquires organic period care brand Lola

January 31, 2024
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Member Exclusive

DTC Briefing: Why ‘ugly ads’ are taking off

January 30, 2024
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Hanna Andersson hits 1 million loyalty members as it uses shopper feedback to inform new products
Digital Marketing Redux
Hanna Andersson hits 1 million loyalty members as it uses shopper feedback to inform new products

Swedish children's clothing brand Hanna Andersson is counting on exclusive collections, early access to products and a members-only phone number to boost loyalty signups.

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