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Alexander Lee

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

The Marketplace Boom

Why creators’ pushback against Honey is about more than skimmed affiliate revenue

January 10, 2025
Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024
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How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023
Marketing

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

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Top Story
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up
Digital Marketing Redux
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up

Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.

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