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Alexander Lee

Alexander Lee

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Alexander Lee is a reporter covering gaming and esports for Digiday.

The Marketplace Boom

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Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

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Top Story
Why ChatGPT ads won’t likely impact holiday sales in a major way this year
AI Strategies
Why ChatGPT ads won’t likely impact holiday sales in a major way this year

Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms.

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