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Digiday Media

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

The Marketplace Boom

Why creators’ pushback against Honey is about more than skimmed affiliate revenue

January 10, 2025

Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024

Store of the Future

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

Top Story

How Playhouse MD is scaling after selling out twice and becoming a viral hit with parents

Playhouse MD, which sells nasal bulbs in the shape of fun creatures like narwhals, has surpassed seven figures in revenue since launching in June. Here's what's next for the company in 2026.

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