Retailers // May 7, 2020
SmileDirectClub is trying to patent its entire retail ‘experience’
After review, Modern Retail has retracted this article
Amid a K-shaped economy, fashion and luxury brands are rethinking pricing, experience and who they are really building for.
The successful licensing deals around the "Barbie" and "Wicked" releases have inspired brands like Scentbird Inc. to create a dedicated strategy around IP licensing collaborations.
This week's episode of the Modern Retail podcast includes discussion of Dick's Sporting Goods acquisition of Foot Locker, the evolution of Girl Scout cookies' brand and sales channels, and an interview with AG1 CEO Kat Cole.