TikTok Shop is drawing big brands like PacSun and Crocs and growing U.S. sales 120% year-over-year, but livestream shopping — despite increased investment and adoption — still lags behind short, pre-recorded videos.
This week's episode of the Modern Retail podcast includes discussion of Dick's Sporting Goods acquisition of Foot Locker, the evolution of Girl Scout cookies' brand and sales channels, and an interview with AG1 CEO Kat Cole.
