On this week's Modern Retail Podcast, the staff discusses what big trends they'll be watching this Black Friday and Cyber Monday, from AI gift guides to experiential pop-ups.
Black Friday is perhaps the most critical test a warehouse will face all year. Brands that oversee their own warehouses, like Beachwaver, Leatherology and Weezie, share what they've learned over the years to build a successful warehouse operation that can withstand the Black Friday madness.
MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.
