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Shark Tank investor Kevin O’Leary’s playbook for building a brand: ‘Let’s see how far we can get online’

February 05, 2020

Venture capitalist and Shark Tank star Kevin O’Leary recently invested in the DTC eco-friendly cleaning product brand Blueland. In his opinion, online remains the best place to grow a business. Modern Retail sat down and talked with him about the direct-to-consumer landscape, and he had a few warnings for companies that don’t have their margins in check.

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