How brands and retailers benefit from sharing retail data

In the evolving retail landscape, staying competitive across digital platforms and marketplaces means retailers must seek ways to differentiate themselves. This desire and need for growth is driving some retailers to make their audience and sales data available, presenting a powerful opportunity for brands hungry for new consumer insights.

Retailers are winning leverage by investing in data-driven strategies, expanding their media networks and creating data clean rooms. These efforts appeal to brands as they strive to diversify their advertising spend across channels. In 2024, with the help of retail partners, brand marketing teams are dialing into powerful outcomes across retail media, search, social media and CTV. 

Download this new guide from Flywheel to learn more about:

• The changing relationship between brands, retailers and data
• How digital marketplaces value selection over scale — and the impact on brands
• The top motivations of retailers — as sellers and ad platforms
• How brands select partners in a crowded RMN landscape

Sponsored by Flywheel