The Amazon Effect

How local e-commerce platforms are trying to challenge Amazon’s dominance

A growing network of e-commerce platforms like Shop Where I Live and have popped up to provide a close-to-home alternative to Amazon. Their vision is of an online shopping world that isn’t dominated by two or three giant companies, but instead is decentralized across hundreds of different, localized websites. Already in a number of cities worldwide, these websites focus on getting small businesses online and creating more equitable business models. But do they present a viable alternative to Amazon's growing dominance?

Latest Stories

  • OCT 29, 2020

    Record growth and third-party seller sales: Amazon’s third quarter earnings annotated

    Amazon unsurprisingly posted record third quarter earnings. Sales exceeded expectations, as did profit. Still there were a few things of note. Amazon didn't highlight its third-party sellers as much as past years, for example. It did, however, nod to its growing suite of new revenue engines. Here's a look at the e-commerce giant's most recent earnings.

  • OCT 28, 2020

    How independent bookstores teamed up to fight Amazon

    In a sense, #BoxedOut was just a clever advertising effort. But the central thrust of the campaign — that a group of small independent booksellers would coordinate to fight Amazon’s disruption of its industry — felt oddly new. While plenty of one-off businesses have criticized Amazon before, coordination on a broader scale is rare. And it might signal a future trend among small retailers struggling to match Amazon and Walmart — if they want to beat the heavy hitters, they need to work together.

  • OCT 27, 2020
    amazon octopus

    ‘I wish I could talk to a real person’: Thousands of Amazon sellers find themselves in the dark after mass suspensions

    Lawyers and other experts who specialize in seller suspensions say that a recent wave of suspensions was among Amazon’s biggest. Craig Gedey, whose firm Thompson and Holt advises suspended sellers, told Modern Retail, “It’s the busiest weekend we’ve had all year.” But the mass suspensions represent a familiar pattern for Amazon -- whenever the company tweaks its algorithm, often without warning, sellers find their livelihoods on ice overnight.

  • OCT 23, 2020

    Why Amazon is paying customers to fork over their offline receipts

    Amazon would really like a peek at your Target receipts, all in the name of refining its ad business. The goal is improved micro-targeting -- if Amazon can figure out what people are not buying on Amazon, for instance, it can serve them ads for Amazon products that they might not think to buy online. What's more, Amazon is collecting all this data in order to learn what kinds of purchases it has yet to monopolize.

  • OCT 23, 2020

    Amazon sellers prepare for a long holiday season

    More than ever, Amazon sellers are having to trust their guts when it comes to producing inventory and completing Amazon orders during the holiday season. From capitalizing on fourth quarter traffic, to making up for the pandemic-related fulfillment blockage, this year poses a whole new set of challenges for the e-commerce giants' merchants.

  • OCT 21, 2020

    How Amazon Live is growing its micro-influencer program

    Livestream shopping has taken off abroad, but Amazon has struggled to replicate that success on its own platform. So the company is trying a new way to promote its Amazon Live platform: Recruit micro-influencers. The program is still small, but participants say that it has the potential to bring a more social-media-like experience to buying on Amazon.

  • OCT 16, 2020

    ‘A rushed event’: How Prime Day set the stage for an unprecedented holiday season

    On Thursday, after the annual two day event, Amazon reported that third-party sellers exceeded $3.5 billion in sales during the promotional event, which was 60% higher than the year before. But the company was mum about some other key details it usually divulges. Meanwhile, other retailers like Walmart and Target tried to make their own promotions to bring Prime Day traffic to their own websites. Put together, with the little data that's been released thus far, we can see that the big retail leaders are scrambling as they try to get through the fourth quarter.

  • OCT 01, 2020

    Pitch deck: How Amazon is coaching agencies to craft sellers’ Prime Day strategies

    Prime Day is a big sales day for Amazon. While the company doesn't disclose exact revenue figures, the e-commerce giant said that Prime Day sales last year were higher than the last Black Friday and Cyber Monday combined. But Amazon's goal on Prime Day isn't just to get people to buy more physical product. It's also to encourage more people to buy Amazon Prime memberships, and to get the companies that sell on Amazon to spend more on advertising. And that's evidenced by the way that the company encourages Amazon agencies to prepare for Prime Day, by getting their clients to spend more on advertising.

  • SEP 30, 2020

    Amazon faces an uphill battle convincing retailers to use its pay-by-hand technology

    Amazon has a new carrot to dangle in front of struggling retailers. On Tuesday, the e-commerce giant announced a new point of sale solution that it is calling Amazon One. The device allows customers to pay without ever having to take out their phone or credit card, instead paying by placing their palm over a scanning device. But retailers have also become increasingly wary of using Amazon's technology.

  • SEP 29, 2020

    Amazon sellers are anxious about their Prime Day strategies

    The countdown has begun for sellers: after a months-long delay, Amazon has officially announced a new date for Prime Day. Amazon's annual sales event will now be held on October 13-14. On the one hand, some sellers are hoping that more customers will use Prime Day to do their holiday shopping, and allow them to capture a greater share of sales than they would have if the event was once again held in July. But, others are concerned that more shoppers will decide to just wait a few more weeks, in the hopes of getting better deals on Black Friday and Cyber Monday.

  • SEP 18, 2020

    Why haircare brand Camille Rose finally decided to sell on Amazon

    As one of the brand founders who've vowed to stay away from Amazon over the years, Camille Rose's Janell Stephens had a change of heart when the pandemic hit. In the past year, she went from attempting to stop second-hand product sales on the site to opening an official Amazon store. Speaking to Modern Retail, the haircare brand's founder and CEO discussed the divisive channel's addition to the company's retail expansion.

  • SEP 16, 2020

    ‘A long way to go’: How Luxury Stores overcorrected Amazon’s lack of exclusivity

    Amazon’s long-rumored luxury platform, now known as Luxury Stores, finally launched on Tuesday after months of speculation. Amazon’s main appeal to brands is its scale, but out of the gate, the platform doesn’t make much use of its 112 million Prime members. Luxury Stores is launching with only one brand, Oscar de la Renta, and is invite-only, with the first round of invites going out yesterday. The small scale, single brand, small selection and invite-only model mean that Luxury Stores' potential to drive sales is limited.

  • APR 14, 2021

    How brands are putting personalization at the center of e-commerce

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