Amazon is letting third-party sellers access detailed analytics about buyers.
Amazon is growing the reach of its homegrown shipping capabilities, positioning itself to compete with UPS and FedEx.
Big-box retailers are hesitant to give over any part of their business to Amazon, and that includes their cloud-computing businesses.
Amazon has quietly built an army of exclusive brands.
Amazon Pay wants to use a tie-up with payments company Worldpay to grow its reach among brands.
Amazon is growing the reach of exclusive wellness brand Choice through a tie-up with digital health maintenance startup One Drop.
Amazon is looking to reach lower-income customers, a demographic that's traditionally considered out of its core customer base.
It’s been a chaotic week for vendors and sellers doing business on Amazon.
Amazon has walked back the decision to terminate a majority of the vendor purchase orders, but vendors and sellers are in survival mode planning how to protect their businesses.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
The move signals one more way Amazon is seeking to control how companies sell on its platform.
To smaller merchants, Amazon Pay helps build brand trust and increased sales.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Retail media is rich with data that the right team of analysts and strategists can help you unpack to better understand how your investment at retail is driving bottom lines. One metric doesn’t fit all; in fact, a combination of KPIs might be necessary to fully grasp sales success.
Join us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.Register Now