The Amazon Effect

'A brand people trust': Why new online brands are adding Amazon Pay

To smaller merchants, Amazon Pay helps build brand trust and increased sales.

Member Exclusive

Amazon's next ad move: AmazonFresh 'sponsored products'

Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.

Seeking more control over brands, Amazon pulls the plug on thousands of vendors

The move signals one more way Amazon is seeking to control how companies sell on its platform.

By Tim Peterson

Latest Stories

  • MAR 01, 2019
    The Amazon Effect

    Amazon ups its fights against fakes with Project Zero

    Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.

  • SEP 13, 2019
    Sponsored

    Hyper-personalization: How advertisers can get personal without getting creepy

    Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.

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