Amazon is increasing the perks of its Prime program to provide more value to Prime members and reduce the likelihood of churn. This comes as its growth numbers have flattened and profits have dwindled.
Amid a slowdown in international sales, Amazon is expanding its presence in Europe and hiking the cost of its Prime membership in select countries. Last week, Amazon announced plans to launch a dedicated website and third-party marketplace for Belgium in the coming months, inviting sellers to start registering their business.
The market for aggregators grew swiftly during the pandemic. But this year, aggregators have hunkered down and shifted focus to staff reduction and consolidation as record-high inflation and a potential recession has led to softening consumer demand.
Companies that assist vendors to maximize sales on Amazon said that the recent cost increases are becoming more difficult for third-party sellers to continue to absorb. In turn, sellers suggested a variety of ways that Amazon could assist third-party sellers in this time of need, though, it's not immediately clear that the e-commerce giant will adopt any of them
Brands say they are shifting their advertising dollars to e-commerce giant Amazon due to poor effectiveness of social ads on Facebook, Instagram and Google.
Amazon is making concessions that offer European vendors more control. However, some sellers are unsure if the most recent adjustments are sufficient because the proposal's present level of detail is inadequate.
When Amazon started its Prime Day shopping event in 2015, many of the limited-time deals were focused on tech and gadgets. However, more and more, grocery and CPG brands are participating in the annual event -- both to increase sales and acquire new customers more cheaply.
Shoppers still turned out in large numbers for Amazon's Prime Day as they looked for discounts to counter record-high inflation in America. Online sales increased 7.8% on the first day of Amazon's Prime Day to exceed $6 billion, according to a projection from Adobe Digital Economy Index. But at the same time, consumer inflation in the U.S. increased by 9.1% in June, at its sharpest rate in the last 40 years.
With Amazon Prime Day now live, the online summer shopping season has kicked into gear. This year, big-box retailers continue to promote summer deals even though they aren't blatantly marketing against Amazon’s two-day shopping festival meant for Prime subscribers.
While Prime Day has historically been a time for Amazon to promote consumer electronics like its Alexa devices, experts indicate that categories like personal care, pet products, consumer goods and clothes are expected to perform well this year.
Amazon is in the midst of a labor crisis at its warehouses and fulfillment centers -- and, based on a recent leaked company note, if things go on as they are, Amazon could run out of employees who help deliver, sort and ship its packages by 2024. Here are some of the ways the company could avoid it.
Influencers will play a key role in raising awareness for Prime Day this year -- as they have in years past -- by featuring select Amazon products and deals to their audiences. But Amazon needs a big win this year because brands selling on the platform think Prime Day will be challenging against the backdrop of a looming recession
In less than two weeks, Amazon will launch Prime Day, a massive summer shopping event that was once known for its hefty discounts. However, given the current difficult macroeconomic climate and limited inventory, some brands might not offer as deep of discounts as they normally have.
Amazon just named its long-serving consumer business executive Doug Herrington as the new CEO of its consumer business. Experts say Herrington will bring a significant new focus to Amazon's under-penetrated retail categories like its grocery business.
As concerns about a looming recession grow louder, Amazon merchants are carefully tracking how consumer behavior is changing, even as experts noted that, Amazon will likely keep things manageable for sellers.
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