The Amazon Effect

Amazon Briefing: The rise of influencer videos on Amazon

Over the last year, influencer-created videos have increasingly popped up on Amazon product pages. With these videos, Amazon is trying to bring some of the cues from social platforms onto its own site -- and rather than have its influencers only recommend products on YouTube or TikTok, and just link back to Amazon, now Amazon is trying to bring more content natively onto its platform.

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Modern Retail Marketing Leaders Forum
Jul 21, 2021

At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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