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Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together.
Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
It’s not Amazon’s existence or cut-throat competitive strategies that have sealed the fate of other retailers that are losing market share, like JCPenney, Bed Bath & Beyond and Sears. Instead, it was a series of executional and strategic missteps over a critical window of time during which today’s better-equipped competitors were taking action in areas like e-commerce and logistics as well as experiences and services.
After two months of turbulence, thousands of Amazon vendors could be back on the chopping block.
It’s earnings week, and retailers are dealing with a universal truth: It's sink or swim in an industry increasingly dominated by Amazon and Walmart.
Walmart’s e-commerce business continues to grow at double-digit rates.
On Amazon, positive reviews are as good as gold, and sellers are building strategies around them.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon’s.
Customers are searching Amazon for brand-name items like “Allbirds sneakers” and “Away travel luggage,” and finding copycat products in their place.
Once again, Amazon is setting a breakneck pace for the retail industry.
Amazon announced its earnings results for the first quarter of 2019, shedding light on the progress for a series of strategic priorities.
Brands that have developed savvy Amazon strategies are identifying a clearer path to success on Amazon.
Amazon is reorienting its retail strategy in order to maximize profit, and sellers are starting to feel the effects.
Jeff Bezos shared his annual letter to shareholders on Thursday, and, as usual, it’s riddled with suggestions as to where Amazon will be throwing its weight next.
Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.
Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek out customers they can't reach online. Members of the first generation of DTC, like Warby Parker and Casper now have aggressive store expansion plans. Home goods brand Parachute is one such brand that's undergoing a rapid physical expansion. After launching in 2014, last year Parachute raised $30 million in venture capital to open 20 stores by 2020. Right now, the company now has seven stores in Los Angeles, San Francisco, Portland, New York, Chicago and Dallas.
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