Unpacked: Why brands and retailers like Sephora and Adidas are merging loyalty and promotions
January 29, 2026
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Digiday Media
Boka's premium, fluoride-free toothpaste is now available at 4,500 Walmart stores. The 11-year-old brand’s trajectory shows the appeal and challenge of transitioning from a luxury, niche player into a mass-retail CPG brand.
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