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Microsoft PromoteIQ shutdown
Digital Marketing Redux

Microsoft looks set to shutter its retail media business

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Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop
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Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

Clorox is using TikTok Shop to test products, reach Gen Z and drive sales. The universe of characters it has created for its cleaning brand, Pine-Sol offers perhaps the best example of the company's approach to TikTok Shop.

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