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Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens
Retail Media Landscape
Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens

Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma.

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