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Miffy madness: A 70-year-old bunny is the ‘it’ character for brands
Digital Marketing Redux
Miffy madness: A 70-year-old bunny is the ‘it’ character for brands

Move over, Hello Kitty and Labubu. Retail's latest "it" girl is Miffy. Here's why brands from Starbucks to Calpak are lining up to work with the cartoon bunny.

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