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Cotopaxi adopts a drop strategy to build buzz ahead of BFCM
Digital Marketing Redux
Cotopaxi adopts a drop strategy to build buzz ahead of BFCM

Cotopaxi is releasing new products every other day, from Nov. 1-11, through a campaign it's calling "Cotodays." It's part of the brand's plan to build awareness ahead of the crowded Black Friday/Cyber Monday period.

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