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Seven seats remaining for the Modern Retail Marketing Summit, April 20-22.

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Nicole Sgroi

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Top Story
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
Digital Marketing Redux
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

Brands are jumping into viral comment threads on TikTok, Instagram and X to generate real-time engagement. Not only is this an effective tactic to gain more likes and followers, but it can also help strike creator partnerships on the fly.

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