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Kristina Monllos

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Store of the Future

Ikea looks to bolster its in-house capabilities in a ‘post-catalog era’

January 13, 2023
sweetgreen
Marketing

As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’

June 04, 2021
retro television
Marketing

‘Helps drive broad awareness’: Why 7-Eleven has returned to TV advertising after a 5 year hiatus

April 29, 2021

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Why candle brand Siblings dropped its Meta spend by 56%
Digital Marketing Redux
Why candle brand Siblings dropped its Meta spend by 56%

Siblings is the latest DTC startup to attempt to break up with Meta. The company's launch in Nordstrom is its first step to diversifying customer acquisition efforts.

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