Modern Retail Omnichannel Forum: From quick fixes to long-term strategies, how brands are preparing for the future
May 30, 2022
Shein’s purported acquisition of Everlane isn’t its first attempt to boost its brand credibility. In recent years, it struck a partnership with Forever 21, acquired the U.K. brand Missguided and launched a third-party marketplace. But it's still unclear how all of these efforts will live together.
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