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Jennifer McCreary

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How retailers are driving growth with TV advertising

May 26, 2022

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Store of the Future

Shopify launches POS Go hardware to power in-person sales
Retail Revolution

Unpacked: How new legislation is trying to target credit card swipe fees
Future of Retail

How JCPenney is using online quizzes to drive loyalty
Store of the Future

‘What’s old is what’s new again’: Why larger retailers are emulating the neighborhood store strategy
Member Exclusive

Modern Retail Research: How brands and retailers are actually using AR and VR

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Store of the Future

How Express is using its Edit stores to ‘reinvigorate the brand’

The fashion retailer’s Express Edit stores are a stark contrast to the company’s mall-based history. Express CEO Tim Baxter told Modern Retail that Express Edit was designed to win new customers and win back old ones.

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