How retailers are driving growth with TV advertising
May 26, 2022
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Digiday Media
Albertsons announced the launch of an in-store digital display network that it will pilot in 80 Albertsons and Jewel-Osco stores this summer. Modern Retail spoke with Liz Roche, vp of media and measurement for Albertsons Media Collective, about what the national grocery company is looking to learn from this test.
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