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Offer extended: Save 50% on a 3-month Modern Retail+ membership. Ends Dec 12.

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How brands turn post-holiday fatigue into new year momentum

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Marketplace Briefing: TikTok Shop and Whatnot notch record-breaking Black Friday-Cyber Monday sales as live shopping surges
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Marketplace Briefing: TikTok Shop and Whatnot notch record-breaking Black Friday-Cyber Monday sales as live shopping surges

Live-shopping platforms TikTok Shop and Whatnot reported record-breaking sales during Black Friday and Cyber Monday as online live selling drives more holiday spending.

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