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Hims & Hers says its first-ever gummy prescription is driving a high adherence rate
CPG Playbook
Hims & Hers says its first-ever gummy prescription is driving a high adherence rate

Hims & Hers achieved an 88% daily adherence rate with its first-ever gummy prescription medication. It's another example of how beauty brands, wellness startups and prescription drug providers are all leaning more into gummy formats.

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