Retailers are building consumer relationships by leveraging the creator economy
March 14, 2023
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Digiday Media
Walmart completed its roughly $2.3 billion purchase of Vizio in December, giving the nation's largest retailer an in-house way to reach tens of millions of connected TV screens. What does that mean for competitor Roku? We spoke with Roku's co-head of enterprise ad sales Sarah Monahan to find out.
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