Brand guide: The Amazon expert’s playbook for Prime Day 2021
May 05, 2021
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Digiday Media
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said.
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