Brand guide: The Amazon expert’s playbook for Prime Day 2021
May 05, 2021
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Digiday Media
“Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.
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