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Brand guide: The Amazon expert’s playbook for Prime Day 2021

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Modern Retail+ Research: Brands’ holiday marketing tactics shift in 2026
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Modern Retail+ Research: Brands’ holiday marketing tactics shift in 2026

Modern Retail's recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.

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