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amazon prime day 2021
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Brand guide: The Amazon expert’s playbook for Prime Day 2021

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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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