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Offer extended: Get a year of Modern Retail+ for 35% less. Ends June 5.

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As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand
CPG Playbook
As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand

Major retailers like Walmart and Target are removing artificial food dyes from their aisles, especially in products like cereals and frozen treats. This has been a boon for startups already carrying naturally-colored products in their respective categories.

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