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Catherine Wolf

Catherine Wolf

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Catherine Wolf

Research Editor

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Modern Retail+ Research: Marketers navigate a changing CTV landscape

September 01, 2026
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Modern Retail+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

August 26, 2026
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Modern Retail+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

August 04, 2026
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Modern Retail+ Research: Brands are expanding their creator marketing strategies

July 28, 2026
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Modern Retail+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

July 13, 2026
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Modern Retail+ Research: The marketers’ 2026 guide to creator marketing, with Duolingo, Ulta and YouTube

July 06, 2026
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Modern Retail+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

May 26, 2026
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Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

May 14, 2026
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Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

May 11, 2026
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Modern Retail+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

May 06, 2026
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Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

April 20, 2026
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2026 Modern Retail Index: How retailers are tackling financial challenges, AI, marketplaces and supply chain

March 02, 2026
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Modern Retail+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

January 07, 2026
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How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

October 21, 2025
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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 26, 2025
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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble
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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist. 

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