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Catherine Wolf

Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

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CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations — from Amazon to YouTube

May 01, 2025
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The State of AI: 2025’s Guide for Marketers ft. WPP, R/GA and many more

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Modern Retail+ Research roundup: Retailers’ e-commerce, retail media and social media strategies were 2024’s biggest trends

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CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

August 06, 2024
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Research Briefing: Poppi runs its first Super Bowl ad as CPG startups expand retail distribution

February 15, 2024
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January 25, 2024
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Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

November 16, 2023
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CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 08, 2023
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Top Story
2 years after pulling out of Target, menopause-care brand Womaness re-enters big box at Walmart
New DTC toolkit
2 years after pulling out of Target, menopause-care brand Womaness re-enters big box at Walmart

When menopause care brand Womaness first launched in Target in 2021, retailers didn't know how to merchandise these products and where to put them in stores. Now, that's starting to change.

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