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Modern Retail+ Report: The new CPG limited-edition and product drop playbook

January 25, 2022

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Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns
Digital Marketing Redux
Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

Nostalgia for the 2000s is in full drive this year, and brands like Bubble and Panera Bread are tapping the stars of past hits like "Gilmore Girls" and "Gossip Girl" to appeal to millennials and Gen Z.

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