Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024

Store of the Future

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023

Marketing

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

Top Story

Q&A

How product updates like faster checkout ramp up Shopify’s enterprise growth strategy

Shopify’s latest product updates are designed to scale with businesses of any size or complexity. But Shopify’s vp of product Carl Rivera spoke with Modern Retail about what these updates mean for enterprise retailers in particular.

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Alexander Lee

Alexander Lee

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

Sections

Explore

Topics

Connect

Digiday Media

Events

Awards

Alexander Lee

Alexander Lee

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

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