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Digiday Media

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

The Marketplace Boom

Why creators’ pushback against Honey is about more than skimmed affiliate revenue

January 10, 2025

Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024

Store of the Future

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

Top Story

Digital Marketing Redux

OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers

Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos, to prove out the extreme durability of its products.

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