The finalists for the 2019 Modern Retail Awards, which recognize the companies and campaigns modernizing retail in the digital age include Flamingo, Casper and StockX.
Finalists for Best New Product or Launch Campaign are DTC tattoo brand Inkbox, comfort-focused apparel brand Bombas, Hodinkee, Flamingo, Andie and Allbirds. Known for their sustainable, cloud-like footwear, Allbirds emerged from the footwear category to launch socks made from a proprietary material called Trino in August of this year.
Most Responsible Retailer, which will go to the retailer who is the most socially/sustainably responsible, is led by finalists Rothy’s, Reformation, CVS, Grove Collaborative and The Aldo Group.
In the last year, Grove Collaborative launched a line of 100% tree-free paper products under the Seedling moniker and a laundry system that took aim at wasteful packaging and harmful chemicals. Also taking steps to reduce their footprint is The Aldo Group, which in August of this year launched both a bag-less initiative and its first sustainable sneaker collection called The RPPL.
Lalo, Casper, Azazie, Glossier, StockX and b8ta are up for Most Innovative Retail Model, which will recognize the retailer who has most effectively changed the way customers shop and discover brands.
See the full list of finalists below.
Best Retailer/Agency Collaboration
97th Floor and Tomorrow Sleep
Brand Networks and Schott NYC
Touch of Modern and Marketing Architects – All It Takes is a Touch
Addition Elle and Work & Co
CVS, Digitas, Standard Black, UM – Beauty Mark