Interview | 0:23:58 
02/03/2021 How retailers are using AI to produce and manage content – Sponsored by Contentful
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Digiday Media
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture synonymous with their companies before the pandemic, to attract talent. This session will take a look at what businesses are starting to do in order to bring back the human element to the workplace — ensuring that the long term strategies align with an overall sense of purpose driving business growth.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]
Modern convenience store Foxtrot is opening new stores and expanding its footprint. This requires massive investments and a new, vaster customer acquisition strategy. In this session, CMO Carla [...]