2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant building new marketing and distribution muscles, which are now a big part of the restaurant’s overall strategy going forward. In this session, CMO Jay Livingston will talk about how the company weathered all of the changes brought about over the last year — and how that has informed his plans for 2022.
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]
With vaccine rates rising and cities and states reopening, Americans are getting more comfortable with spending. According to the National Retail Federation, overall retail sales saw an 18% increase [...]
Boston-based BRUNT workwear and its founder, Eric Girouard are going on the road. Eric is spending this summer sitting down with tradesmen and women to get a sense of the local communities in all 50 [...]