Modern Retail+ Holiday Commerce Strategies: A Marketer’s Wishlist
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Farmer’s Fridge was forced to adapt during the pandemic. When shelter in place first began, the fresh salad vending machine company realized it needed to find a way to reach customers at home. Now, the company has built out its own DTC business. In this session, CMO Meghan Hurley will talk about the ways she transformed Farmer’s Fridge customer acquisition strategy and how this pandemic response became a long term business model for scale.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]