Go Shopping with Me — Inside the new consumer journey
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Digiday Media
Interview | 0:11:38 
04/22/2021 
In its early days, Casper relied on subway ads, nap mobiles and other experimental marketing tactics to get millennials on board with its mattress-in-a-box concept. Today, Casper now sells a wide range of sleep-related products across its own stores, as well as through those of its retail partners. In this session, hear from Casper CMO Lisa Pillette about how the company is developing a branding and marketing strategy to fuel its next phase of growth as a national brand.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]