Presentation | 0:16:41 
07/19/2021 How retailers are using AI to produce and manage content – Sponsored by Contentful
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Digiday Media
Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what changes do we expect will stick around for the long term? Join Michael Burke, Industry Director at Google, as he explores the trends shaping the future of marketing and how all leaders should be thinking about building for what’s next.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]
Modern convenience store Foxtrot is opening new stores and expanding its footprint. This requires massive investments and a new, vaster customer acquisition strategy. In this session, CMO Carla [...]