Modern Retail+ Holiday Commerce Strategies: A Marketer’s Wishlist
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Digiday Media
Interview | 0:16:51 
04/22/2021 
In 2020 the spirits industry faced a huge shift with the closure of bars and restaurants around the world. This caused a seismic shift in consumer purchase behavior – with spirit e-commerce partners like Drizly and Instacart seeing sales up by 300-500%. The premium spirits category had always been slow to sell via e-commerce, but the growth and activity expected to build in e-commerce in over two years took only two weeks. In this session, Martin De Dreuille from Grey Goose will take us through how his team was able to adapt to this shift and what lessons they are continuing to learn moving forward.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]