Retail media’s next frontier is in-store

Now that retail media is a foundational channel, brands are seeking value beyond established digital inventory. They’re looking for new environments that offer stronger visibility and incremental reach. Physical stores are where shopper attention, product discovery and purchase converge in real time —  research shows that 84% of sales occur in physical stores, 75% of shoppers notice in-store ads and 32% purchase after in-store discovery.

In-store retail media will reach $1 billion in ad spending by 2029, but retailer profitability through this channel depends on a clear monetization strategy, effective inventory management and a balanced content mix. By combining brand campaigns, programmatic demand and retailer-owned content, stores can become measurable media environments that generate incremental value. 

Download T-Mobile Advertising Solutions’ new guide to learn more about: 

• How in-store media unlocks the next phase of growth 
• What it takes to build and scale an in-store retail media network
• How in-store media builds awareness and drives measurable outcomes 

Sponsored by T-Mobile Advertising Solutions