The 2020 Modern Retail Awards celebrated brands, agencies, retailers and platforms that responded to a most challenging and unusual year for consumers and shopping. Our honorees — which included Brooklinen, 1-800-Contacts and Imperfect Foods — drove innovation, sustainability and the overarching concept of doing good while driving a business forward.
Brooklinen: Brooklinen turned six years old in 2020 and scored twice with our judges, winning Best Email Campaign and Best Digitally-Native Brand. The brand’s campaigns featured interactive beats, data-driven personalization, algorithm-supported recommendations and a strategy designed to get ahead of the worry and discomfort that days of quarantine and lockdowns created.
1-800-Contacts: Responding to the 2020 travel-restrictions, in 2020, 1-800-Contacts won Best Use of Technology for its new at-home digital ExpressExam program — which offered results reviewed by a board-certified eye doctor within 24 hours and orders shipped in a few days or less.
Imperfect Foods: Leveraging its deep connections to food supplies, Imperfect Foods is the Best Established Retailer winner this year. Proving itself to be more than just a food subscription service, Imperfect Foods pivoted to offer emergency response for people most in need of its contactless delivery programs.
Explore all the winners of the 2020 Modern Retail Awards below. You’ll find a quick rundown of the campaigns and insights into why they won — plus what we can learn from their achievements. You can also download the full guide here.