Awards   /   October 22, 2019

Flamingo, Casper and StockX are Modern Retail Awards finalists

The finalists for the 2019 Modern Retail Awards, which recognize the companies and campaigns modernizing retail in the digital age include Flamingo, Casper and StockX.

Finalists for Best New Product or Launch Campaign are DTC tattoo brand Inkbox, comfort-focused apparel brand Bombas, Hodinkee, Flamingo, Andie and Allbirds. Known for their sustainable, cloud-like footwear, Allbirds emerged from the footwear category to launch socks made from a proprietary material called Trino in August of this year. 

Most Responsible Retailer, which will go to the retailer who is the most socially/sustainably responsible, is led by finalists Rothy’s, Reformation, CVS, Grove Collaborative and The Aldo Group. 

In the last year, Grove Collaborative launched a line of 100% tree-free paper products under the Seedling moniker and a laundry system that took aim at wasteful packaging and harmful chemicals. Also taking steps to reduce their footprint is The Aldo Group, which in August of this year launched both a bag-less initiative and its first sustainable sneaker collection called The RPPL. 

Lalo, Casper, Azazie, Glossier, StockX and b8ta are up for Most Innovative Retail Model, which will recognize the retailer who has most effectively changed the way customers shop and discover brands. 

See the full list of finalists below. 

Best Experiential Marketing Campaign
PMG and Old Navy – Sky’s the Limit
January Digital and DVF
Outdoor Voices – Launch of The Exercise Dress
CVS, Digitas, Standard Black, UM – Beauty Mark

Best New Product or Launch Campaign
Inkbox
Bombas x Pride 2019
HODINKEE – Blancpain Limited Edition Fifty Fathoms Bathyscape
Flamingo
Andie – “Suit Yourself”
Allbirds – Socks and Trino™

Best Use of Social
Mejuri
Bullish, Nike and Foot Locker – Discover Your Air
January Digital and DVF
Macy’s and Digitas
Tinuiti and Flow Water
CVS, Digitas, Standard Black, UM – Beauty Mark

Best Retailer/Agency Collaboration
97th Floor and Tomorrow Sleep
Brand Networks and Schott NYC
Touch of Modern and Marketing Architects – All It Takes is a Touch
Addition Elle and Work & Co
CVS, Digitas, Standard Black, UM – Beauty Mark

Best Digital Transformation
1-800-Flowers.com
Addition Elle and Work & Co
Intelligent Retail Lab

Best Customer Insight Strategy
Ollie
Food52
Rothy’s
Good American
BaubleBar

Most Innovative Retail Model
Lalo
Casper
Azazie
Glossier
StockX – Ben Baller IPO
b8ta

Best E-Commerce Experience
Salesforce Commerce Cloud and Roots
Publicis Sapient and Bang & Olufsen
Wine Insiders

Best Personalization Strategy
True Fit and Kenneth Cole Productions, Inc.
River Island and Qubit
Modsy – Ravine Home
Walgreens, Mediacom, Grey, and Clinch
Stitch Fix
Le Tote

Best Omnichannel Strategy
Harry’s Inc.
Foxtrot
NewStore
TechStyle Fashion Group
Credo Beauty and HERO®
Chico’s FAS

Best In-Store Tech
Reformation
EFI
Lush Cosmetics – Retail Zipline
Valyant AI, Good Times Burgers and Frozen Custard – Launch of Holly
b8ta

Best In-House Innovation Team
SoulCycle
Lovepop
Store N°8
Gravity Products
Chico’s FAS

Best DTC Retailer
Eargo
Mejuri
Inkbox
Gravity Products

Most Responsible Retailer
CVS, Digitas, Standard Black, UM  – Beauty Mark
Grove Collaborative
Reformation
The ALDO Group
Rothy’s

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