Retailer’s guide: Tackling inconsistent data and aging IT systems

The retail landscape has undergone a disruptive shift. New advances have brought about new challenges, and now more than ever, retailers are finding themselves adapting and evolving to meet changing customer expectations.

In order to get on top — and stay ahead — retailers must put a strong technological foundation in place: one that can deliver a fast, omnichannel experience for consumers who no longer follow a linear purchasing path.

In this guide you will learn:

  • The five essential pillars for building a unified customer experience
  • Real case studies that go in-depth on how implementing omnichannel digital platforms enhanced the customer experience
  • How an omnichannel digital platform can help you gain insight into cart abandonment
  • The importance of linking together your back-end and front-end systems to improve the customer experience

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