Most marketers are well versed in ad fraud — fraudulent activity that uses digital advertising networks to benefit financially from ad transactions. While ad fraud compromises the validity of an initial impression and whether that impression is served by a human, marketing fraud compromises the entire lifecycle of every digital marketing tactic.
It’s an issue that can go unnoticed by basic analytics and brand safety tools — and even by the most sophisticated and experienced marketers. By building strategies that ensure they are engaging with real humans, marketers can gain a competitive advantage by addressing marketing fraud issues they might not realize they have.
Download this WTF to find out:
Note: By entering your information you agree to be contacted by Modern Retail and its partners.