Why brands and retailers are leaning into targeting recent movers

Moving creates new habits, so targeting recent homebuyers or renters — anyone who has just moved or is about to — creates an opportunity to reach new audiences who may not have otherwise known about a brand or retailer. By understanding how moving shapes consumer attitudes, marketers gain access to a rich, untapped targeting opportunity. 

According to a NielsenIQ survey, commissioned by Realtor.com, after a move, people are more likely to purchase new types of products and from new brands. Additionally, car leases or purchases around moving increase 3x, highlighting another opportunity for brands and retailers to capitalize on first-party data targeting. 

Download this new research report from Realtor.com to learn more about: 

• The new habits movers make and how to capitalize on them
• How moving changes consumers’ online shopping behaviors
• Consumer patterns that reveal high intent and key targeting windows

Sponsored by Realtor.com