What retailers need to know to build lifetime customer connections

Retailers are often pressured to prioritize short-term consumer engagement tactics. However, many retailers are bucking that trend by taking a longer-term approach — one that includes an emphasis on AI-powered data analytics, a wider media channel mix and regular experimentation and collaboration.

This is according to the new 2025 Customer Engagement Review from Braze, which found that 91% of retailers rely on technology to add emotional resonance to their messaging and 61% of retail brands — four points above the global average — experiment regularly and leverage experimentation in most of their customer engagement experiences.

Savvy retailers are using new technologies to build deeper connections with shoppers, including AI-powered data collection and analysis tools that offer segmentation based on past consumer behavior and sort data in real time. Download this new report to learn more about:

• How to use customer data more efficiently for personalization and segmentation
• Ways to address customer retention with a thoughtful engagement channel mix
• How to double down
on experimentation
and advance collaboration  

Sponsored by Braze