Virtual event: How retailers are using AI to produce and manage content

As generative AI transforms retail, marketing teams are working to understand, incorporate and use the technology to create meaningful content, surface insights and bolster campaign outcomes — and revenue. 

Alongside that push comes the concern that AI could alter content creation in ways other than acceleration. Quality and accuracy, among other factors, are under the microscope as the era of generative AI gets underway. 

Join Sara Sullivan, global vice president of solution engineering at Contentful, on July 16 at 1 p.m. ET as she highlights results from the company’s recent survey of 820 professionals across numerous industries about generative AI usage and perception. The discussion will focus on specific steps and tactics retailers — with examples from companies such as Ruggable and Klarna — are taking to position the technology for success in content production workflows. 

Register for this webinar to learn more about: 

• How automation makes creating, managing and presenting content more efficient 
• Why using generative AI in the content creation process is crucial to staying ahead
• How companies like Ruggable and Klarna are using generative AI in their marketing strategies 
• How to evolve content to leverage language learning models for use across numerous generative AI solutions

Sponsored by Contentful