The state of sizing in fashion apparel

Industry conversations surrounding apparel size tend to be customer-oriented and socially conscious, revolving around questions of fairness and discrimination. These are crucial considerations, but another element of this discussion often goes overlooked: How does aligning size with the bodies of a brand’s customers affect planning, logistics, sales and overall business performance?

In this new report, Modern Retail and WAIR partnered to survey 50 apparel brands and retailers, finding that a growing number of industry professionals are embracing new tools and technologies to guide customers toward the right sizes during the earliest stages of digital shopping. These efforts are helping brands boost affinity, reduce logistical costs and make strides toward sustainability.

Download this report to learn:

  • How improved size recommendation reduces returns and improves sustainability
  • How Cuts Clothing, Universal Standard, Unspun and ThirdLove put size front and center
  • New technologies that brands are implementing to recommend size and fit
  • Why brands and retailers say inaccurate size recommendation weakens conversions

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