The events of 2020 and 2021 have forced brands to adjust and adapt their online shopping experiences to meet a wide range of customer needs and expectations — including the demand for an easy and efficient product returns experience. For buyers and sellers, a returns strategy that is simple, frictionless, cost-effective and sustainable will play a significant role in creating and maintaining customer loyalty and improving the overall customer experience.
This tactical guide from Modern Retail and Happy Returns explores the challenges retailers face when handling customer returns and reverse logistics in 2022, highlighting the steps they are taking to improve the returns experience that will benefit their businesses in the future.
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Sponsored By: Happy Returns