Connected TV and streaming advertising have helped democratize advertisers’ access to a medium that traditionally presented costly barriers to entry — offering retailers the storytelling capabilities of linear alongside the targeting and measurement capabilities of digital advertising.
In short, CTV and streaming have become performance channels that allow retail marketers to demonstrate ROI.
In this Tactics + Insights guide, Modern Retail and Vibe focus on how retailers use connected TV to target audiences precisely with compelling storytelling.
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Sponsored by: Vibe