The retailer’s guide to streaming advertising

Connected TV and streaming advertising have helped democratize advertisers’ access to a medium that traditionally presented costly barriers to entry — offering retailers the storytelling capabilities of linear alongside the targeting and measurement capabilities of digital advertising. 

In short, CTV and streaming have become performance channels that allow retail marketers to demonstrate ROI. 

In this Tactics + Insights guide, Modern Retail and Vibe focus on how retailers use connected TV to target audiences precisely with compelling storytelling. 

Download this new report from Vibe to learn more about:

• How retailers are leveraging CTV’s precise targeting and rich storytelling
• Ways retailers are driving and measuring direct consumer action with CTV
• How CTV is a foot-traffic tactic for bricks-and-mortar retailers
• Why CTV promotes brand safety 

Sponsored by: Vibe