The truth about data for retailers is that it’s too often getting overlooked: According to Forrester, only 9% of retailers are updating their data in real-time.
With the massive amount of data that retailers have available to them, taking it in and leveraging it is all about three things: knowing which data to collect, knowing how to use that data and having a system that can connect that data — no matter the source.
Download this retailer’s guide for a full breakdown of the data strategy successful marketers are putting in place, and how to start doing just that. Get the guide to learn more about:
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