The consumer trends shaping 2025

Consumer habits continue evolving, with shoppers planning to choose healthier options and cut costs across categories in 2025.

According to the MikMak Shopping Index, the wellness industry is thriving, driven by strong demand across online and in-store channels for better-for-you grocery, alcohol, personal care and health products. Brands and retailers with health-conscious offerings are poised to succeed in the new year; however, omnichannel strategies will be critical to engage shoppers. From diversifying ad spend to leveraging seasonal peaks, data-driven optimization helps brands and retailers capitalize on this shift toward wellness.

Download this new e-commerce guide from MikMak to learn more about:

• Consumer benchmarks across grocery, alcohol and better-for-you categories
• How seasonal trends influence purchase intent across sectors
• Trends impacting consumer preferences and retailer shifts
• Insights from Aperol UK, Hello Cake, Ricola and more

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