Report: The retail marketer’s guide to the customer journey

As omnichannel marketing continues to define campaign success, marketers are leveraging their own customer data to market their products in different ways throughout the customer journey.

The relationship between brand and shopper continues to evolve. To remain effective at each phase of the customer’s lifetime journey with a store and brand, marketing must evolve as well.

This guide from Endear puts a spotlight on how today’s retail marketing teams are using customer data in increasingly targeted ways to drive in-store and online conversions as customers move from discovery to evangelizing.

Download this guide to learn:

• The true cost of bad data and what brands are doing to attract customers
• How brands are using point-of-purchase marketing to increase AOV
• Highly effective methods for increasing retention and boosting profit
• What customers expect from brands post-purchase and how brands are nailing customer loyalty

Sponsored By: Endear