How CPG brands are boosting performance with personalized content at scale

The CPG industry is at a critical juncture where digital innovation can significantly influence consumer relations and market success. Companies that adopt a flexible, scalable, data-driven approach to content management and deliver personalized experiences are better positioned to meet evolving consumer demands and achieve sustained growth.

But digital transformation is not just about adopting new technologies — it’s about transforming business processes to align with the digital age. This includes integrating advanced analytics, AI and marketing automation, and embracing digital experience platforms that deliver seamless consumer experiences across all touchpoints.

For instance, Kraft Heinz successfully redesigned its sites with front-loaded content that asked consumers to interact with quizzes, recipe ideas and fans’ social media feeds. The company’s move to build personal audience connections over promoting product information resulted in increased consumer engagement — for some brands by more than 30%.

Download this new report from Contentful to learn more about:

• How CPG brands use digital tools to stay ahead of market trends and meet consumer expectations
• Why personalized content increases brand loyalty by delivering experiences that resonate on a personal level
• How digital experience platforms offer CPG brands the scale and flexibility to address market changes across channels

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