The pandemic shifted consumer behaviors, leading many shoppers to experiment with new brands. As a result, marketers are rethinking their customer retention strategies to more effectively retain existing customers as well as snag up-for-grabs shoppers.
One approach gaining momentum is the universal loyalty program. These programs are an innovative way to capture the incentives consumers are increasingly demanding, such as free shipping and member-only discounts. To gain a better understanding of the loyalty programs shoppers belong to and their ideal perks, Bolt and YouGov surveyed over 800 online shoppers.
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Sponsored By: Bolt