How brands are using AI to optimize shopping ads for natural customer language

While search ads account for a large percentage of marketing budgets, organic search traffic is anticipated to decrease 50% by 2028 because of AI. By ensuring advertising is set up to maximize the most effective search ads — shopping ads — fashion and beauty brands can capitalize on micro-trends, micro-occasions and more to drive incremental sales. 

AI-based solutions coupled with natural customer language offer fashion and beauty brands a clear way forward to optimize shopping ads effectively while working to future-proof impending traffic declines.

Download this new report from Lily AI to learn more about:

• How fashion and beauty brands are optimizing shopping ads 
• What high-performance attributes are and why they matter
• Why incorporating natural customer language benefits consumers and brands alike
• Real-world examples of brands using AI to optimize shopping ads

Sponsored by Lily AI