Making decisions informed by data is critical for brands striving for success on Amazon.
Online shopping behavior varies throughout the day, and advertisers spend significant time changing bids to maximize their budgets. Without hourly data, however, there are few ways to measure if this practice truly helps campaign performances. One response has been intraday optimization, which helps inform actionable insights, shaping advertiser’ strategies to boost profitability and sales.
To learn more, join this live webinar with Cindy Li, data strategist at Perpetua and Noah Jones, lead retail media analyst at Momentum Commerce on September 28 at 1 p.m. EDT as they explore how advertisers can leverage hourly campaigns and share of voice data to optimize campaigns throughout the day in a way that has never been possible before.
Register for this webinar to learn:
Sponsored by: Perpetua